How to be successful in PR
Updated: Jun 1
There are a few tips to help to get ahead in the world of Public Relations. In order to be a successful PR professional you need to utilize all your skills to stay ahead of the curve. You need to be able to soak up all the information you can. It is essential for you to constantly keep learning the industry as well as keeping up to date with the world around you. Try to set up news alerts for your company and your clients.Try and always watch the news and read the newspaper. This will prove to be extremely beneficial and you should consider this routine as an investment. Pay very close attention to detail and reread your work, nothing compromises your credibility more than sloppy work. You need to hone in on these skills when pitching or drafting a proposal, it never hurts to always double check your work and make sure you’ve covered every angle. Another useful skill is time management, learning how to juggle multiple tasks at the same time is something that will benefit you in any industry. Learn how to prioritize your time as well as focusing when you need to. Public relations can be considered a juggling act as you always juggle your workload and the expectation of your clients. Creating a healthy balance between the two would serve you a great justice. An extremely useful tip would be learning how to write. Taking a writing course would be extremely beneficial as you will constantly need to write up press material and blog posts. Short paragraphs with clear and concise language helps you get your point across much easier than bulky paragraphs with convoluted sentences. The world of public relations is filled with a plethora of challenges so honing in on your problem solving skills are crucial. Be the person that people come to for solutions, in PR communications is key in changing behavior or perception. Your solutions don’t always have to be the ones they chose but it will show that you are putting in an effort to solve the issue. Try to be level-headed and remain calm in tense situations. Being self aware is very valuable as well as being humble when asking for help. It is very important to know when you are unqualified or unable to do certain tasks. Asking for help from someone who is more qualified in that area will benefit you greatly as you will learn new skills or improve where you are lacking.Show initiative by offering your opinion on certain topics and try to become a trusted adviser amongst your peers. Go beyond what you have to do and help where you can. Learning from your mistakes is an extremely important skill to have in any industry not just PR. Accept the fact that you will make mistakes and don’t be afraid to ask for help. The important thing is to learn from these mistakes and improve your skills. Lastly, understand how media converges and understand how earned, owned and paid media interlink.